Why I Let Go of The Synergist Group (And What I’m Building Now)

A few week ago, I found myself staring at the logo for The Synergist Group, thinking: This isn’t it anymore.

It wasn’t a crisis moment. It was a clarity moment. One of those still, quiet realizations that doesn’t come with fireworks or fanfare, just the undeniable truth that something had shifted.

The Synergist Group was born from a deep belief in bringing people together—collaborating, connecting, aligning. And for years, that identity served me well. It served us well. But the more I coached, taught, and walked alongside leaders, the more I noticed something else taking root:

They didn’t just need synergy. They needed strength. Voice. Lift. Resilience.

They didn’t need someone to align them...they needed someone to amplify them.

So I listened.

What emerged from that reflection is what you see now: amplifi.

This wasn’t a “rebrand.” It was a shift in posture. A realignment with purpose. A letting go of what was good, to make space for what is necessary.

amplifi. is about elevating people...their stories, their leadership, their presence. It’s about turning up the volume on what matters most, especially in the moments it feels like everything’s gone quiet.

It’s about showing up - not with a list of answers, but with the right questions, the kind that pull clarity to the surface. The kind that remind people what they’re capable of.

And if I’m honest, it’s also about me stepping more fully into my own voice.

amplifi. is who I am now. And who I’m becoming.

So if you’re at your own crossroad—if something feels “off,” or you sense a transition is stirring—don’t rush it. Don’t brand over it. Walk through it. Listen. Give yourself the space to ask: Is this still the work I’m meant to do, the way I’m meant to do it?

I did. And the answer brought me here.

Let’s turn it up.